What It’s Like to Work with Pro League Creative: Our Process
When it comes to creative work, especially in sports—having a solid game plan makes all the difference.
At Pro League Creative, we don’t just design cool logos or post graphics on social. We partner with youth and amateur sports organizations to create branding, content, marketing campaigns, and merchandise that actually move the needle. And just like a good coach, we believe structure creates freedom.
So what does it look like to work with us?
Whether we’re creating a full rebrand, developing a season-long social media strategy, designing custom merch, or building a campaign to drive ticket sales, our process helps keep things clear, efficient, and focused on results.
Here’s a look at the Pro League Creative process.
1. Kickoff & Discovery
Every great project starts with a conversation.
Once we’ve landed the partnership, we begin with a kickoff call and an intake form to better understand your organization. We talk about your goals, audience, timelines, and any challenges you’ve been facing
We’ll align on:
Your current brand voice and visuals
Your short- and long-term goals
Your audience and community
What success looks like for you
You’ll also get a welcome packet and project timeline, so everyone knows what to expect.
2. Strategy & Creative Planning
Before we open a design file or type a caption, we map out the creative direction. This part of the process helps us understand the vibe you're going for, and it keeps everything aligned with your mission.
Depending on the project, this might include:
Moodboards or initial sketches
A social media content calendar
Messaging outlines for campaigns
Visual direction for branding
You’ll get a clear view of the creative path forward before we dive into execution.
3. Design & Development
Here’s where the fun happens.
Once the strategy is approved, we begin bringing your project to life. Whether it's designing a custom logo, building out branded social templates, or developing campaign graphics, we handle the heavy lifting while keeping you in the loop.
We send updates and progress previews at key milestones, so you’re never left wondering where things stand.
4. Review, Revisions, and approval
Feedback is part of the process—and we welcome it.
We send you draft assets for review and give you time to gather input from your team. We aim to keep revisions tight and focused, making sure every deliverable matches your vision and feels true to your brand.
Whether it takes one round or two, we’re committed to getting it right.
5. Final Delivery & Launch
Once everything is approved, we package up the final deliverables and organize them in a way that’s easy for your team to use. That means no messy folders, no confusing file names.
Depending on the project, we may also help schedule posts, launch a campaign, or provide file usage instructions for things like merchandise and printing.
You’ll walk away with polished, professional content that’s ready to go live.
6. Post-Project Wrap-Up & Follow-Up
We’re big believers in staying connected, even after the project ends.
After delivery, we follow up to:
Say thank you and recap the project
Gather feedback or request a testimonial
Offer support or suggest next steps
Check in after a month or two
Because let’s be honest: sports never stop—and your creative support shouldn’t either.
A Flexible Process, Built for Your Needs
While this is our typical process, it’s never one-size-fits-all. A full brand overhaul will look different than a single event campaign. A social media refresh requires different steps than an apparel rollout. But no matter the project, the foundation stays the same: clear communication, smart strategy, and creative that connects.
We’ve worked with teams that have no marketing staff and those with an in-house crew that just needs extra support. Either way, we make it easy, collaborative, and stress-free.
Let’s Get to Work
If you’re a youth or amateur sports organization looking for creative and marketing support that understands your world—we’re here for you. From concept to content to community impact, Pro League Creative is your partner behind the scenes.Pro League Creative is here to help.
Contact Us today to learn how we can help make your life easier!
